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Press Release - April 4, 2016

In Silicon Valley’s backyard, an auction of high-end digital assets

At Heritage Auctions San Francisco, April 19, 2016;, one of the first 100 domains ever registered, joins, and others among the important pieces of intellectual property up for bid;
SAN FRANCISCO — An auction of Domain names — many of them with the short, punchy words so highly desired by corporations all over the world — is taking place right in the backyard of the tech revolution, giving entrepreneurs and corporate titans alike a shot at acquiring some prime digital real estate, some of which has never been offered before and much of which will likely not see the block again for quite some time.

"Every company is looking for a can't-miss branding opportunity," said Aron Meystedt, Director of Domain Names & Intellectual Property Auctions at Heritage Auctions, the company conducting the auction on April 19, 2016. "No piece of the puzzle matters more these days than the right Domain Name. The most successful business stand out with a great brand name that evokes ideas of speed, agility, size and progress. That's exactly what we're striving to offer in this auction."

A few examples of important corporations that fit this template include companies like Uber, Amazon, Target, Elephant and Gazelle, all significant businesses whose brand identity is intimately tied to their Domain Name.

"These are all simple, memorable words that could be used to brand anything," said Meystedt, "generic words that allow a brand to pivot and change direction as the focus of a business changes."

This is embodied in the auction by the offer of one of the oldest domain names in existence — one of the original 100 names registered; #85, in fact —, with a bid currently standing at $75,000. With an original registration date of Aug, 31, 1987, is as much an important .com that could be used to effectively brand any number of ideas as it is a piece of modern history. Add to that the rarity of one of the first 100 domain names being offered publicly, especially one with as important and relevant a meaning in today's on-demand world, and you have the makings of important and competitive auction.

Other Domain Names in the April 19, 2016 auction that Meystedt sees fitting this model are .coms like,,, and

After Domains that offer businesses short, sharp names that convey action, the length of the domain — and its memorability — becomes the next prime concern. Where this manifests, the shorter the URL the better, especially those that are two letters.

"There are only 676 possible two-letter domain names possible," said Meystedt. "No subset of the domain market has enjoyed value appreciation like the two letter .com category. These are among the most valuable of all Internet real estate, as you have high demand paired with very low supply. The majority of these combinations are owned by large corporations."

In what is a very rare offering in a public auction, Meystedt will offer the domain name, the first time this domain name has ever been offered publicly. Most two-letter domains are already locked up by major corporations making this the type of opportunity that businesses and entrepreneurs alike, all over the world, will take a close look at.

Other short Domains in the auction that will draw attention by their very brevity include,, and

"The appreciation in value of shorter .coms has only been matched in recent years by the demand for them," added Meystedt. "These names are solid investments in the future of a business. The Internet will continue expanding in many ways, but the original .coms will always be the most valuable and sought-after."

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