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Press Release - February 19, 2015

NL.com sold for $575,000 with Heritage Auctions

Domain Name Auction hits $1.2 million Feb. 9 at New York's Waldorf Astoria

domain name auction
NEW YORK — The coveted two-character URL NL.com — one of the rarest letter combinations available on the internet — sold for $575,000 in Heritage Auctions' Domain Names Signature Auction at the Waldorf Astoria in New York. The Feb. 9 auction saw 12 website addresses sell for a combined $1.2 million, continuing the trend of two- and three-character domain names exceeding auction estimates.

"Two letter domains have steadily appreciated in value during the last five years and I have no doubt the buyer of NL.com will do wonderful things," said Aron Meystedt, Director of Domain Names and Intellectual Property at Heritage. "We continue to blaze new ground in this category and this auction sets our clients up for another successful year."

The unforgettable domain name Classic.com sold for $172,500 following interest by six bidders. One of the shortest domain names in existence, 8.co, which marked its auction debut at Heritage Auctions, sold for $115,000. The .co extension is highly coveted by entrepreneurs and 8.co represents one of the few single-letter domains registered with the Internet Assigned Numbers Authority.

Among desirable three-character domain names offered in the auction, SIE.com, which has been registered since 1997, sold for $27,600, ZIC.com sold for $18,400, QDE.com ended at $10,925, and five bidders pushed IGV.com to $9,775. Luxe.com sold for $172,500 and Frisco.com sold for $20,000 after the auction.

Turnkey URLs included Boho.com, which sold for $11,500. Arts.org — a highly-visible address suitable for organizations, charities and clubs — sold for $10,350, and MoneyBlog.com, hammered for $1,840. NottingHill.com realized: $7,475 and NYC.am and NYC.fm, sold together as one lot, sold for $4,600.

Heritage Auctions' Domain Name and Intellectual Property Auctions are held quarterly, with the next auction set for summer 2015. In addition to live auctions and Private Domain Brokerage services, Heritage also offers Domain Buyer Services. To learn more or to consign your domain name, contact Aron Meystedt at AronM@HA.com or 800-872-6467, ext. 1362.

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