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Press Release - March 25, 2014, the exact category name representing a $100 billion industry, headlines Heritage’s April Domain Names & IP auction

April 9, online at; and also cross the auction block

DALLAS —, the exact category name representing an industry that is worth nearly $100 billion a year, anchors Heritage Auctions' April 9 Domain Names & Intellectual Property Auction, the follow-up to Heritage's inaugural Domain & IP auction late last year, which realized more than $1.6 million in total.

"Forecasts show that nearly 300 million tablets will ship this year," said Meystedt. " represents a tremendous opportunity for a smart, forward-thinking buyer. It's an opportunity for an established company to solidify its authority in the industry, while owning an asset that will potentially help them reach new customers and rank higher in SEO. It also offers the chance for a newcomer to this category to gain instant credibility and SEO while reaching a whole new customer base."

In point of fact, sold earlier in 2014 for $3.1 million, clearly illustrating that category leading domain names still carry tremendous value and commercial appeal.

Also on offer is the domain, an unforgettable premium one-word domain name, originally registered in 2000 and not publicly available in more than 14 years.

"There are very few one-word .com domains of this caliber on the Internet," said Meystedt. "It's unforgettable, it's just a single word and it inspires grand, forward-thinking — exactly what a major brand or product wants to be associated with."

Two letter domain names among the most valuable of all Internet real estate, with only 676 possible combinations, with the majority of these owned by large corporations. With that in mind, Heritage Auctions is offering the domain, being made available for the very first time by the owner. All two-letter .com domain names have been registered for many years. is no exception; it has been registered since 1997.

"Occasionally, a two-letter .com will surface on the aftermarket with truly premium letters and is one of those names," said Meystedt. " is a great investment opportunity but also represents an opportunity to brand a company with a valuable domain asset, joining major corporations internationally."

Many two -letter .com purchases have reached significant amounts. Reported sales include: to Facebook for $8.5 million, to the IG Group for $4.7 million and to Yellow Pages for $3.85 million.

Further highlights of the auction include, but are not limited to:

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